Dongdaemun Design Plaza or DDP is a 62,692 m² landmark located in Dongdaemun, Seoul. It is the world’s largest three-dimensional amorphous architectural structure. The DDP was designed by Iraqi-born, Britain based and world-renowned architect Zaha Hadid. The building design resembles a flowing water. The DDP serves as a key institution to promote South Korea’s culture and art. It is the venue for exhibitions, fashion shows, conferences, concerts and other special events. Seoul Fashion Week is being held here every year.
This enormous building is an archetype of ultra modern architecture. The curved and elongated design which makes it look like an alien spaceship. Aside from the building, there are a few attractions in the site. The time I went there, the open area named Grass Hill was filled with 20,000 LED flowers. Amazing! They have exhibitions in the art hall and design shops as well selling different kinds of unique items from clothes, toys, bags, home decors and items.
The DDP is compromised of five halls: Art Hall, Museum, Design Lab, Design Market, and Dongdaemun History and Culture Park. I was just able to explore the Design Lab. It was closing time when I went there but I was able to go inside.There was an exhibit that time from independent artists. They sell some of their products but unfortunately they were packing when I came. I was able to take pictures though with less people in the background.
How to get to DDP:
- 281, Eulji-ro, Jung-gu, Seoul
- Line 2, 4, and 5 Dongdaemun History & Culture Park Station, Exits 1, 10